Inside The Leather
Founder Stefan Cox, a PGA professional, was tired of the same overpriced gloves year after year, so he set out to make the best golf glove on the market.
Project Summary
Stefan approached us with an idea, a logo, and samples for his new golf glove. We helped him decide which ecommerce platform to use, designed, built, and configured his new ecommerce store on Shopify, and developed a GTM campaign to launch his new brand.
Go To Market
Ecommerce Operations
Web Design
Video Production
Deliverables
New Online Experience: We built, designed, and configured Inside The Leather's new ecommerce store on Shopify. We implemented ecommerce best practices for conversion & retention, identified and configured the right tech stack, and set Stefan up for a successful future selling D2C and B2B.
GTM Strategy: We developed a GTM strategy with a focus on building social hype, hosting an event at a local golf course, and designing a seeding strategy to get the product in the hands of professional golfers & micro influencers across Canada and the US.
Video Production & Web Assets: We developed a concept for a brand introduction video, co-wrote the script, and produced what would stand as the brand's first touchpoint with its audience. We shot the lifestyle and studio photography that would be used as the visual assets to tell the brand story on the online store and across Inside The Leather's social channels.
