LES TIEN
LES TIEN crafts luxurious leisure garments out of its factory in Downtown Los Angeles. Helmed by designer Courtney Michelle Ogilvie, the loungewear brand treats all fabrics in-house before they are cut, sewn and garment-dyed—a production method that yields a soft hand feel and a coveted level of lived-in comfort. Balancing comfort and quality, LES TIEN’s acute attention to detail has landed their product in Maxfield, Saks Fifth, Mr. Porter, Matches, American Rag CIE and more.
Project Summary
Develop sustainable growth strategies, manage web campaign launches and oversee the operation of Shopify Plus and the integrated tech stack. With an ever-expanding product line, we continue to deliver and report on campaigns, customer retention and merchandising.
CMS Management
Campaign Launch
Digital Strategy
Site Design
Deliverables
From UNISEX to "FOR HER" & "FOR HIM": We successfully navigated the re-branding and re-merchandising of the entire brand from a Unisex line to two separate collections for HER and HIM.
​
Conversion Rate Optimization: The user journey is simple yet intentional. YOY gross sales jumped 40% with updates to purchase pathways, navigation, collection merchandising and PDP design.
Customer Retention Strategy: Retention is always at the center of our focus. The Les Tien customer retention strategy focuses on engagement through education of an evolving product catalog while also granting exclusive early access to sales and launches.
IYKYK: The love for Les Tien is unbound, and with minimal product branding there's a delicate balance of managing what's considered quiet fashion. We carefully flaunt the high-profile customer base without it being the topic of conversation from the voice of the brand.