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Thankyou Group

Project Summary

We helped Thankyou group define their brand identity, develop assets for their online store, and execute a collaboration campaign with MilkJar Candle Co.

Go To Market

ECommerce Operations

Web Design

Campaign Strategy

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Deliverables

New Online Experience: We designed the online shopping experience with a focus on visual imagery, blog content, and telling a story around the importance of friendship and community. 

Brand Identity & Web Assets: We developed a brand identity, visual identity, and brand voice to guide they way the brand interacts with its community. We developed a run of lifestyle assets for the homepage, a video campaign for one of their collections, and shot all of the product photography for the online store. 

MilkJar X Thankyou - A Collaboration Campaign: We set up a meeting at MilkJar's Factory and began diving into concepts, mixing scents for candles, and exploring designs for collaboration T-shirts. We developed a concept for a lifestyle photo shoot, designed an email campaign to be shared with both companies customer lists, and crafted a blog post to be shared across Thankyou's website & socials.

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