Thankyou Group
Project Summary
We helped Thankyou group define their brand identity, develop assets for their online store, and execute a collaboration campaign with MilkJar Candle Co.
Go To Market
ECommerce Operations
Web Design
Campaign Strategy
Deliverables
New Online Experience: We designed the online shopping experience with a focus on visual imagery, blog content, and telling a story around the importance of friendship and community.
Brand Identity & Web Assets: We developed a brand identity, visual identity, and brand voice to guide they way the brand interacts with its community. We developed a run of lifestyle assets for the homepage, a video campaign for one of their collections, and shot all of the product photography for the online store.
MilkJar X Thankyou - A Collaboration Campaign: We set up a meeting at MilkJar's Factory and began diving into concepts, mixing scents for candles, and exploring designs for collaboration T-shirts. We developed a concept for a lifestyle photo shoot, designed an email campaign to be shared with both companies customer lists, and crafted a blog post to be shared across Thankyou's website & socials.