BOSS(Boulder Outdoor Survival School)
BOSS is the world’s premier wilderness survival school, offering life-changing experiences in the remote wilds of Southern Utah. Guided by the philosophy of “Know more, carry less,” BOSS teaches traditional living skills, empowering individuals to thrive in the wilderness with minimal gear.
Project Summary
Create a more streamlined website architecture for course information. Update written copy and imagery with the migration to Shopify. Build a new merchandise store that allows supporters to purchase BOSS merch and a separate store for student survival materials.
Site Design
Branding
Digital Strategy
Shopify Migration
Deliverables
Course Sign-Up Page Update: The old course page had a handful of additional page pathways for related information. The new course page has all the pertinent information needed to sign up for a course in the landing fold and additional skills and FAQs on the page below, which keeps the visitor on the same page where conversion happens.
New Merchandise Store: The original online store was only for students to place pre-orders on course gear that is pick-up only. We created 2 separate shopping experiences; one for students with either shipping or pick-up and one for supporters to order BOSS merchandise that they can ship out.
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Full UX and Design Overhaul: Details Coming Soon.