Mark McMorris
Mark McMorris is one of the most decorated athletes in snowboarding history, a 3X Olympic medalist, and one gem of a human being to work with.
Project Summary
As we approached the 2022 Winter Olympics we teamed up with Shopify and brainstormed ways we could help Mark develop more ownership, launch a new and improved online website, and raise money to increase access to sport for underprivileged youth across Canada.
Ecommerce Strategy
Ecommerce Operations
Go To Market
OOH Advertising
Deliverables
New Online Experience: We designed and built a new website for Mark on Shopify. The goal was to highlight Mark's personality, display his video content snowboarding around the world, and offer a space where Mark can sell one-off items, special products, and memorabilia from his career.
Go To Market Launch & OOH Advertising: We planned, developed, and executed the go-to-market strategy and spectacle around the new web launch. We set Mark up with new technology on Shopify, developed the idea to auction off Mark's Olympic medal winning snowboard, and secured prime billboard space to advertise the moment in Downtown Vancouver.
Outcome
Generated Over 5M Impressions: Surpassed 5M impressions and received social re-shares from all of Mark’s largest sponsors, including Oakley, Burton, Red Bull, and Toyota.
Raised the Largest Cheque to Date for the McMorris Foundation: Successfully raised over $35,000 dollars for the McMorris foundation through the auction of Mark's signed medal winning snowboard.
Equipped Mark's Team to Manage Their New Ecommerce Store: Equipped Mark's team with the skills to manage their new ecommerce environment and prepare for future drops, product releases, and auctions.
